Thursday, November 5, 2009

Carl Sgro: As with fishing, so with SEO-SEM

Ask 25-year business development veteran Carl Sgro what it takes to be a tournament level bass fisherman, and you'll probably get a clue as to what makes him successful in helping his business clients find real growth through the Internet via SEO and SEM.

The correlation? Carl Sgro studies fish! He learns their habits and behavior, so he knows a little bit about what it takes to catch one. In the same way, it is his extensive knowledge of the inner workings and behavior of Internet search engines that enables him to develop effective Search Engine Marketing solutions for his clients in healthcare, retail, real estate and other related fields. His most recent feat was taking Name Engine, Inc. from startup to a multimillion acquisition by Verisign, Inc. in only 18 months.

Carl Sgro knows how to catch fish. He also knows how to generate growth through the Internet. The strategy for both is the same: learn how it behaves, and you'll know how to catch it.

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