Monday, November 30, 2009

Shasta Pools: a business covering the bases


If you live in Arizona, particularly the Phoenix area, chances are pretty good you've heard of Shasta Pools. In a state known for hot summers, and a need for places to cool off, they are the number one pool business in Arizona.

But there is more to having a good business than just selling a lot of product. There are other factors, too--like employee relations, a commitment to the community, a sense of social responsibility, and good stewardship of the environment. These are the pillars that give a business stability well beyond the profit margin.

To that end, Shasta Pools has other accolades besides being the largest or best-known pool business in the state. Their care for their employees has garnered them a vote as one of the best places in Arizona to work, according to the Business Journal. They are also known for their support of the local community, giving to numerous local projects and charities. And this year they announced a new geothermal technology promoting renewable energy and significantly lowering consumers' carbon footprint.

From all appearances, Shasta Pools isn't just selling pools. They are a business covering the bases.

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